Iteration Ads Strategy
How do you Iterate Facebook Ads?
Iteration is taking working ads, creating variables, and testing them, and increasing the total volume of individual ads through that process.
The importance of clarifying what iteration is cannot be understated. The end goal is to increase the total output of ads. The steps leading up to that create profitability.
Without this process, you ads will never scale to the highest they can go.
Iteration is NOT:
Randomly creating ads and hoping for the best
Testing multiple variables at the same time
Going with whatever feels right
Iteration IS:
Creating single variable adjustments of successful ads
Testing one variable at a time
Following the same SOP every time
Tracking results
Increasing the total ad output over time through consistent growth
What are "Hit Ads" or "Successful Ads" or "Winning Ads" on Facebook?
All of these words effectively mean the same thing. Its an ad that accomplishes the goal you set. For CourseLeaf, which sells the some of the best software in the world to colleges in the US and Canada, who I work with, their advertising goal is defined as leads. This is because their sales process is unique.
For ecommerce brands, its generally profitable sales. That is what I will be framing this article around.
The next important metric is stability. No matter what your goal is, you want the ad to work for more than a day. This is because the more often you have to replace ads, the less likely you are to be successful.
Ideally your ads are stable for a minimum of 2 weeks before needing to be updated or replaced. Oftentimes ads last many months, but that is the minimum for this process to be effective.
What are Some Examples of Facebook Ad Iterations?
Thats a great question.
These are 3 ad variations and 1 core ad that I am currently running on Facebook.
As you can see, they all have the same visuals in this example. This means you alter the text on the image, but not the actual visual showcase.
This is an example of text iterations.
There are others, such as the ones below, which have visual variations.
This is an example from RawVHair, a client I work with.
Here, we took the pitch of guaranteed human hair extensions, and applied it to 3 visual versions. All of them have the same person, and show the same product and text, but in different ways.
This is two examples of variations you can run, but you can also adjust color, font, the person in the image or videos, and many other things.
The important part is only testing one thing at a time.
The more you test, the more you learn, but only if you can track it.
So How Much Should I Invest in Iterations?
50% of your effort should go into iterating on existing working strategies exclusively.
This will increase the total likelihood that new ad variations succeed, and carry the least risk.
There is also a downside, which is why its not 100% of your effort.
Ads get stale, don't last forever, and importantly, you can't effectively find new creative strategies this way.
That is where the last 50% comes into play.
25% will be taking the ads that almost worked, and adjusting them to be closer to hit ads. This is an easy and cheap way to "fix" ads that were close to being profitable. Only do this 3 times at most.
So where is the last 25%?
New ads. Brand new. Creative ideas drive the long term success of advertising on Facebook. New creatives give you new angles, higher potential, and the ability to iterate on new ads and increase the total output of the brand.
They carry more risk, but are required for the big wins.
How Often Should I Create New Advertising?
Every week.
You need a consistent advertising flow to grow regularly. You should iterate, turn off old ads, try new ones, on a weekly basis.
This does require that you test with enough budget to actually spend on the ads. Ideally you spend double your ideal CPA before turning an ad off.
Note from the author: A question I get a lot is "What if Facebook doesn't put budget towards an ad i'm running?" All that means is it's not good enough. Make it better, or turn it off and move on.
You should be following the SCALER framework to calculate how many ads to test, and what budget to run. If you aren't, read about it here: https://affilicademy.com/post/SCALER
What Should I do if I Can't Create That Many Ads?
I can do it for you, for free, if you ask.
Ill take a percent of the profits on the backend, create all the creatives, manage the ad account, and teach you everything I am doing so you can iterate on it in the future.
Fill out the form below.
