Increasing Ad Budgets
How Do you Increase Your Facebook Ads Budget?
Scaling Facebook ads is a lot more complicated than increasing the budget on a campaign.
If you dont understand levels of awareness, iteration testing, and ad creative strategy, that won't work for long.
If the goal is spending $100/day, you can do that with almost anything. But if you want to profitably spend $5,000/day, you need a lot more.
When you force a campaign budget to increase, you are actually just stretching it. This means Facebook shows it to the wrong people, just to hit your budget.
Stretching has a ceiling. Eventually, your ROAS will drop below break even, and you will just lose money no matter how much you increase it.
Ok Great, So How Do You Actually Increase The Budget?
When you increase a budget on a single ad, you are effectively expanding outwards. Each time you drop a new ad, it will start by finding the most profitable audience, by analyzing the words and images on the ad.
Then, it expands outwards. Every dollar up, is a degree of separation from the initial audience.
So, you may be wondering if that applies to the campaign level. Do all of your ads get grouped together?
Well, Ill get there. We need some very important information first. The methodologies. There are 2.
The First Method to Increasing A Total Ad Budget is Lowering The Level of Awareness.
Effectively, change who the ad is for. In my own tests, for my own dropshipping store, product aware ads could sustain a few hundred dollars a day in spend.
For reference, those are the ads where you give an offer or make a point about your product being the best alternative to another.
Solution aware ads however, which are the next level less aware, could sustain over $1,000 per day each.
Why? The total market that would respond to the ad is higher. Think of it as this - you might not know about Affilicademy specifically, but do know about marketing.
Lower levels of awareness mean you generally need a stronger push. It also means you need lead nurturing. You have to take the potential buyer from interested to ready to purchase.
If your margins are thin, it means this approach is more difficult and can create a cash crunch. But it does work.
My margins did not work for this. So I developed method 2, in tandem with SCALER.
The Second Method to Increasing A Total Ad Budget is Iteration and Volume.
If you can't expand levels of awareness you can only expand volume.
It's much easier to have 50 ads with minor overlap, each carrying a ROAS of 3x and a budget of $100/day than one ad that has a 4x ROAS and carries a budget of $5,000/day.
What do I mean by overlap?
Its the idea that some of your ads will partially hit the same audience, which can decrease the ROAS. Here is what that looks like.
Here is the real value though - if you change your offer, ad copy, color, font, etc. not only do you have more testing, iteration, data, and points of leverage, but you can target different things.
If you only target one thing, and expand the audience, you have to advertise to a vast unaware space as well.
You can take one ad, iterate on it, adjust a variable, run it as a new ad.
The overlap is there, but it is massively outweighed by the ability to target 100x better.
So, What Variables Should I Test for Facebook Ads?
Across all of the ad accounts I have tested with, the variables that make the most differences were:
The person delivering the script (try a different actor, same script)
The hook (change the words for the first 3 seconds)
Offer (offer something more valuable)
On screen text (target better)
Opening intensity (say something people care about)
Lets say you only test those things and ignore font, color, background, location, landing pages, etc.
If you test 5 actors, 10 hooks, 3 offers, 4 on screen text variations, and 3 intensity differences, you have 1,800 potential ads.
Im not saying you need that, but you will never run out of things to test, even if you cant come up with new ideas.
So What is The Next Step?
Here is what you actually need to do if you want to succeed.
Follow the SCALER format, found here if you haven't already read it: https://affilicademy.com/post/SCALER
Then, come up with at least 3 variables to test, 3 formats, and 3 offers. That will give you 27 potential ads to test, which is the starter size we use at Affilicademy.
Then, follow the iteration methodology, found here if you haven't read it: https://affilicademy.com/post/Iteration
and scale your ad account.
Or, I can manage everything for you, for free.
Ill take a part of the profits on the backend, and create all the creatives, (no AI,) write all the scripts, manage the ad account, with no up front retainer.
If you want to skip the hassle of learning, creating, testing, and iterating, and don't want heavy agency retainers to boot, click the link below:
