“SCALER is the best framework you can use for running Facebook ads. It's a requirement in 2026.” - Elias Davis, Affilicademy

How To Successfully Run Facebook Ads in 2026:

If you want to run Facebook Ads in 2026, you need to know how, which means you need to understand the Andromeda algorithm and its differences from the previous strategy.

At the end of this article you'll have a step by step plan know how many ads to test to run a creative strategy on Facebook. This is based on the Andromeda algorithm, which prioritizes increased testing and creative variety above anything else.

This is based on the SCALER framework, developed by Elias Davis, partnered with Affilicademy.

With that done with, here is the process you need to follow to run successful ads on Facebook.*

*Authors note: This skips the process of setting up campaigns, and focuses on the actual success metrics, testing, and creatives. If you want to know how to set up ads, read to the end and check out our other articles.

1. Collect Data

You should start with some baseline understanding of the data your ads have ran in the past.

If you have never ran ads, then you'll have to estimate it. You'll need each of these things to be able to run accurate testing:

a. Success. Define what a successful ad is for you. Generally, I recommend profitability of at least a 3x ROAS for ecommerce, however, your own metric may vary.

b. Hit rate. This is the number of successful ads you have vs the number you test. You want this written as a percentage. For example, if you test 10 ads, 4 are successful, then you have a 40% hit rate, or 4/10.

c. Ad capacity. This will vary from ad to ad, and has nuanced reasoning, however, its just the amount of money that your ads, on average, can sustain as a daily budget. As budgets increase, they often underperform, and that is your ad capacity. If you want to increase your ad capacity, youll want to read this: https://affilicademy.com/post/budget

d. Next you need your desired budget per month. This can be taken from your desired revenue, or if you have a set budget. For example, if I want to make $10,000 in profit each week, and I get an average of a 3x ROAS with 40% margins, I need to spend $8,333 per week. This is calculated as follows: ((desired profit / profit margin)/ROAS). For the $10,000 per month profit, it would be ((10,000/0.4)/3)

This is all of the data you need to know your budget, creative volume, and be able to successfully execute an ad strategy.

2. Assess Your Creative Volume

Your creative volume is the best indicator of success by far. If you want to succeed at running facebook ads, it is the most important thing.

So, to find what your minimum test volume should be, take your desired spend, and divide it by your ad capacity.

For example, If I know that my ads can sustain a $175/day budget each, and I need to spend $8,333, then my minimum successful ad count at any given moment needs to be 48.

Next, you take your hit rate, and divide it out.

For example if you have a 40% hit rate, it would be 120 ads. This is how many ads you need to test, to hit your minimum successful budget.

3. Repeat the Cycle

Repeat this cycle based on how often your ads need to be refreshed. I generally recommend testing on a weekly basis, following the iteration strategy outlined in our article https://affilicademy.com/post/Iteration.

Setting up ads is a complicated process, and this article only covered how to know how many ads to test. But you can make life easier.

4. Make Life Easier

We also offer fully DFY management on a performance basis for ecommerce businesses. If you want your ads run for free, images and videos created for free, and you just pay a percent of the profits, youll want to fill out the form on our main website: www.affilicademy.com/10freeugc